Your In-House Agency
If you have an internal marketing and/or creative team, then you have an In-House Agency or IHA.
Why is this difference important?
Because creative teams cannot perform under the same management style as the other teams in your business. FACT.
You've brought them in-house because it's cheaper than using agencies, and easier to control feedback. But, in doing so, you now have a second business operation within your company.
A separate operation that requires specialist leadership to get the most out of the people and the materials they produce.