How to tell if your in-house creatives aren't punching to their full potential.
How issues around creative team culture, invisible micro-management and project deadlines escalate into reducing the overall performance of your in-house creative or marketing team... aka your in-house agency.
Here I go through what to look out for in your in-house agency team, that will indicate a reduction in quality team output - compared to what their true potential really is. It's important to remember that creative teams are NOT THE SAME as other teams in your business, and they have to be allowed to work to a different structure.
If your in-house agency isn't punching to its full potential, you must ask, what is the point of having them in the first place?