At some point, every In-House Agency (IHA) will benefit from a fresh perspective on their Marketing and Creative Output.
The audits work for your IHA, because in reality, they'll never get the time to look at their output in as much detail as we do.
Plus, giving them and the business Directors a truly objective assessment (taking into consideration whole-of-market options) in line with the business goals, is only possible from outside of the organisation.
When to do an In-House Agency Output Audit
If you haven't had one in the last 18 months.
If your marketing isn't producing the leads it once was.
If you feel the energy in your marketing or creative teams has dropped.
First step is for you to tell Chris about your challenges.