moocreations Ltd
No.1 Spinningfields
Quay Street
M3 3JE


IHA Challenges

​Having an In-House Agency brings challenges to both the immediate Directors in charge of the team, AND the Marketing and Creative teams within the IHA.

Both need to work to most efficient structures and processes in order to get the most out of both sides, and reduce friction wherever possible.

Challenges Directors experience:

  • Too heavily involved with individual projects impacts time.

  • Victims of invisible micro-management.

  • Can unwittingly impact the moral of the IHA.

  • Presume Marketing doesn't need any attention.

Challenges Creatives in the IHA experience:

  • Workload pressure limits time for best creative process.

  • Reduced creativity and lack of drive.

  • Problems with project and deadline management.

  • Loss of originality on ideas.

  • Time management issues reduce efficiency.

  • Bar rarely raised.