• How will GDPR affect the way we sell?

    GDPR or General Data Protection Regulation is going to affect the way every business sells and markets itself to both consumers and business stakeholders, regardless of Brexit. Today the BBC released news of the proposed changes and impacts GDPR will bring, but know this; GDPR will be enforced as of 25th May 2018. The Governments priority appears to be upon…

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  • The first improvement to make before marketing anything.

    When I meet new business owners or Marketing Managers at events, networking evenings or in an initial consultation, I often get asked, what is the best thing ‘we‘ should do to market better? And really, the right question (while only slightly different), makes a tremendous impact on improving your marketing. That question is; What is the best improvement to make, ‘before‘…

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  • Why Service Delivery Plays A Vital Role In Customer Engagement

    Providing a service that focuses on value creation nowadays, is highly important, and with competition in every sector bursting at the seams, your service delivery should be end-to-end, blue-chip certified to maximise customer engagement. Service Delivery is all about how you present your company to every client.  As a prime example, I have recently been through a not-so-smooth service experience myself; but not to name and…

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